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Follow Up: Suzuki’s 2009 Amateur Plans

Suzuki Logo

A few months ago, Suzuki announced that they were going to cut their amateur team. When the news was announced, I was extremely upset by the news and greatly felt that it would have an extremely negative impact on the future of Suzuki’s motocross program. Thankfully, Suzuki has now officially announced their 2009 amateur racing plans, and I am proud to present them to you.

Rockstar Suzuki Amateur Team

Ian Trettel Is one of Suzuki's rising stars

Ian Trettel is one of Suzuki's rising amateur stars. Photo by GuyB.

After initially announcing that their support of their amateur team would be eliminated, it appears as if Suzuki has backed off. They have announced that they will once again be funding a Rockstar Amateur team to support some of their fastest riders. Some of the riders on the team will be:

  • Ian Trettel
  • Justin Weeks
  • Jarek Blakovic
  • Jeremy Martin

To see the full list visit Vital MX.

This is an absolutely incredible move for American Suzuki to make. By planning to eliminating their amateur team, they were effectively cutting off their flow of fresh talent to their pro team and ultimately were reducing the number of pros, amateurs, and the number of general citizens riding Suzuki bikes.

By reinstating their amateur program, Suzuki has invigorated the youth perception of their brand and revitalized their potential both on the amateur, consumer and professional motocross levels.

Regional Contingency

Jimmy Decotis, one of the fastest rides to come out of New England in recent years, rides Suzukis. Photo by Paul Buckley.

Jimmy Decotis, one of the fastest riders from New England, rides Suzukis and collects their regional contingency. Photo by Buckley Photos.

When Suzuki announced to cut its amateur support program, there were also a plethora of rumors swirling around the internet that t

hey would be cancelling their contingency program. Surprisingly, I nearly believed them. It made sense, if they were in a dire enough situation to cut their entire amateur team, then cutting contingency was the next logical step.

Thankfully, this is not the case, at all. A few weeks ago, American Suzuki announced their contingency schedule, with hundreds of amateur races throughout the country on the list. While the full details of the program have not yet been announced, it is nice to know that they will be offering contingency in 2009 and (hopefully) beyond.

Contingency is a crucial part of any manufacturer’s marketing scheme. Contingency is important in order to get more people on your brand, ultimately maximizing your brand recognition and the effect you have on the market. Without contingency, many serious local racers would choose other brands as the idea of up to $1000 (for multiple classes) can be intriguing for many riders hit by the current economic crisis.

That being said, it is apparent that Suzuki has cut down their contingency program for 2009. For this, I 100% forgive them. If this is something which needs to be cut in order for Suzuki to survive the recession, I definitely understand, as I would much rather see limited contingency than to see them go out of business.

In addition, it also seems as if the biggest single amateur race in America, Loretta Lynn’s is not on the contingency list. This is definitely sad to see, especially for the elite riders who have the ability to make it to Loretta’s, however, most of these riders will spend the majority of their season at other races and Suzuki’s current schedule will cover almost every amateur racer over the course of the 2009 season.

If you want to see this entire schedule, check out the PDF provided by Suzuki

It is great to see Suzuki stepping up to the plate in 2009 and retaining their amateur program. I believe that it will help thousands of kids throughout the country and help to further push the Suzuki brand in our rough economy. While taking reasonable measures to cut back the costs of running an amateur team, as a whole they are doing some great things for the sport of amateur motocross and hopefully we will not see any more manufacturers even considering cutting their amateur programs.

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